Clover
Introducing Clover!
Clover is a brand based on cyanotype print-making. I created cyanotype prints of pieces of my jewelry. Each print was designated for a piece of jewelry and collections of pieces I formally wore.
Clover’s identity stands for elegance and timelessness. The tagline: “moment in time” refers to their pieces being a symbolic moment of time in the wearer’s life.
Clover Winter 2023 Catalog
Following the brand style guide I created for clover, take a look at a magazine spread advertising some of Clover’s products.
The Brand Style Guide goes through typeface choice, brand colors, personality, logo variations, social media pages, patterns, and mock ups packaging designs.
Mini Catalog
Cyanotype prints are made by overlaying an object over a coated sheet of cyanotype and having it sit in the sunlight/UV rays. This mini catalog demonstrates the process through showing the jewelry pieces on the first layer in the catalog and behind is it’s paired cyanotype print of the jewelry. Behind both layers of paper, the jewelry item’s serial number and name is matched to the product.